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Enhanced Household & Customer Relationship Management (CRM)

In a period of economic uncertainty, Financial Services firms & investment advisors are racing to become the ‘trusted advisor’ to the exploding wealth management customer segment. Solidifying this trust is becoming ever more difficult as well researched and sophisticated clients demand greater value from their financial advisor amidst increased competition and less expensive access to new asset classes.

As Canadian demographics evolve, the following notes illustrate the importance of solidifying your organization's role as a 'trusted advisor' to clients and prospects today:

  • Baby Boomers are preparing for a long, and for some, indulgent, retirement – they represent $25 trillion worldwide retirement- related assets. Their loyalty & decision to stick with Wealth Advisors is based on “trust & relationship with Financial Advisors”, not portfolio performance
  • Generation Y – the children of Baby Boomers – represent the emerging workforce, projected to be the wealthiest generation ever. A vast majority turn to their parents & choose the same Financial Advisor as their parents
  • Baby Boomers & Generation Y are driving the biggest shift of wealth in history, but they also represent the importance of capturing within a given household, diverging customer segments, each with unique investment needs & perceptions of value for service & financial advice

Solution Highlights

  • Empower sales force with single view to provide the right product or service, to the right customer, at the right time & price
  • Build stronger, more meaningful & accurate customer profiles & their households – resulting in more profitable & long term relationships with customers
  • Improve profitability & overall “running of the business” by enabling individual financial advisors to become better “CEOs” of their business
  • Advanced hierarchical relationship diagrams create accurate depictions of client  households and  can help identify indirect connections between contacts to increase the effectiveness of prospecting

What can you expect?

Ideaca's “in-a-box” solution with pre-configured industry-specific modules accelerates rapid deployments, so that our clients can more quickly benchmark & measure tangible ROI.

  • Increase revenue from fee-based advisory business
  • Increase total assets under management
  • Increase household size & quality
  • Increase lift via up-sell / cross-sell
  • Increase percentage up-take of targeted campaigns & offers

How Can We Help You?

Our experienced team of Financial Services consultants coupled with our solution accelerators and an integrated software offering from Microsoft are all critical components to minimize your risk, optimize your performance and reduce your total cost of ownership.

For more information, please contact Gord Smith at gord.smith@ideaca.com or on the phone at 1-866-816-IDEA (4332) x5157